In the most recent survey conducted by Nielson, a company specialising in gauging ratings, Youtube took the lead compared to its digital rivals. According to the video platform, over 2 billion users visit Youtube every month, spending billions of hours watching videos. For this reason, many companies tap Search Engine Optimisation (SEO) to make sure that their contents are at the top of the Youtube searches and first among suggested videos. In addition, many people use Youtube as their source of income and as their job. So if you are planning to do this as well, or you want to use Youtube as an advertising tool for your business, you might want to consider doing Youtube SEO for your videos.
What Is SEO for Youtube?
When people search for videos like the ones you post on Youtube, you want your video to be the first on the results. The ranking of videos on Youtube is determined by several variables, including how closely the title, description, and video content match the viewer’s query. Youtube also checks which videos have had the highest engagement for a query and make sure they’re easily accessible for viewers. So, your video title or description should have the most common keyword used in the audiences’ query related to your videos.
Digital Marketing
Nowadays, everyone is on every social media platform. Everyone enjoys surfing on the internet every day, and hence the goal is to take advantage of every social media application and make the most out of it. For instance, you can advertise your business on Facebook, Twitter, Youtube, Instagram, and Tiktok, which will greatly help your business gain popularity. And the best part is, these social media apps are free. One-click of the share button and your business is shared on everyone’s accounts. Your business should be visible online so that people from every part of the world would know about it.
Search Engine Optimisation or SEO
Search engine optimisation, or SEO, is a digital marketing technique that focuses on the visibility of your website in search results of search engines like Google. SEO uses keywords that attract a user to the company. When you search for something using a search engine, it does not randomly pick what to show you; instead, it shows you the most relevant among the millions of choices. Suppose your website does not use SEO or isn’t optimised. In that case, people who are unaware of your existence but are looking for someone similar to you will never find you, and you will never get the opportunity to explain why you are better than the competition.
Importance of SEO
SEO isn’t just for big companies; it’s also a crucial marketing strategy for small enterprises. The fact is that search engines deliver a significant amount of traffic to websites. The number of individuals who visit a website is determined by its purpose, the users’ personal goals, and how they found the site. And since the search engines reward websites that provide an excellent user experience, search engine optimisation ensures that small businesses concentrate on developing a faster, smoother, and user-friendly website.
So, if you plan to have a Youtube channel because you have quality content in mind and you think it can be viral or make you a celebrity on Youtube, you might want to consider Youtube SEO. Nevertheless, you don’t have to think twice since it is worth it.
